Project: Pipeslides
Overview: As a side project, I explored dropshipping using both organic marketing and paid advertising. I chose to focus on Super Mario Piranha Plant themed slides, inspired by my childhood nostalgia for the game series.
Key Points:
- Product Selection: Identified a niche product with potential appeal to Nintendo fans.
- Marketing Strategies:
- Implemented organic marketing techniques
- Experimented with Meta Ads, testing new targeting strategies
- Website Development:
- Created a branded, professional-looking e-commerce site
- Focused on optimizing the user experience to increase conversion rates
Outcomes:
- While the project didn’t generate profit, it provided valuable learning experiences in digital marketing and e-commerce.
- Gained hands-on experience with Meta Ads targeting options
- Developed skills in creating conversion-optimized, branded e-commerce websites
Reflection: This project, though not financially successful, was a worthwhile experiment. It allowed me to apply theoretical knowledge in a real-world setting, particularly in areas of digital marketing and e-commerce website design. The experience gained in creating a branded online store and testing various advertising strategies has been invaluable for my professional development in digital marketing and e-commerce.
